Integrity Casting—and Casting Director Toni Suttie—has been very successful in the Entertainment Placement industry due to their experience, high performance standards, professionalism and extensive contact network. See our Client List and our Client Testimonials.

Toni Suttie, Casting Director

The Casting Director
Toni Suttie has dedicated her life to the Entertainment Industry—from office assistant, to modeling for national campaigns, to running a top West Coast talent agency. Currently, Toni is an experienced Casting Director & Producer, working with Oscar winners and Hollywood studios. Toni's professional experience and Industry influence has been responsible for launching the careers of countless successful Actor in films and television.

• Licensed Casting Director
• Entertainment Industry professional since 1977
• Instructor for Acting Workshops & "Industry Ready" Seminars for parents of youth actors
• Prime film, television, promotional and video contacts
• Experienced in casting for Producers and Directors for television commercials, film, print, advertisement and promotional media
• Key Note Speaker (Festivals, Corporations, Organizations, Colleges and High Schools)

What Is A Casting Director?
A Casting Director works on behalf of the Production Company - the Producer, Director, etc. - who are producing the film/show/video/event etc. The Casting Director (or Casting Agent) is not to be confused with a Talent Agent, who works on behalf of individual Talent (actors, models, etc.)

Here's how it often works for a TV Commercial: A company hires an Advertising Agency to get their product or service before the eyes of the public. The Ad Agency, along with the Company, decides what kind of commercial will be effective. The Agency then hires a Production Company to produce the commercial. The Production company hires a Casting Agency (run by a Casting Director) to provide the people (Talent) for the commercial. The Casting Agency goes through the list of the Talent "on file" with them (Click here to get "on file" with Integrity Casting). As Talent, it is very important to build and maintain a positive and professional relationship with the Casting Directors in your areas; they are the ones who decide who is seen by the Client.

The Casting Agency contacts Talent Agents, or the Talent directly, and arranges to have appropriate Talent come and audition. This is usually done by having each Talent perform all or a portion of the script of the commercial and it is recorded on video tape for late review by the Production Company, the Ad Agency, and possibly the Client. At this point, the Talent will be informed and must agree with the terms of the job, both how much it pays and the day(s) it will shoot.

When the choices have been made, the Production company contacts the Casting Director; and then the Casting Director contacts either the Talent or their Agent to "book" them for the project.

Who Works At Integrity Casting?

Toni Suttie Casting Director

Margie Clark San Jose Assistant